The Pro-Am Sell-A-Thon is one of the largest sales competitions in the nation, with over 275 competitors from 35 universities in 2018. The Pro-Am is hosted at the Fall Regional Conferences and the annual PSE NEF National Sales and Marketing Convention.

The 2019 Pro-Am Sell-a-Thon Regional Conference Product Sponsor



Corporate Partners, please click here for coaching and judging preparation.

PSE Pro-Am Key Objectives

What is the Pro-Am Sell-A-Thon?

The Pi Sigma Epsilon Pro-Am Sell-A-Thon was founded in 1992 to provide your business advantage for life. This event is designed to develop professional sales and communication skills, as well as connect students with top companies offering internship and career opportunities.

The Pro-Am Sell-A-Thon is held at both the Regional Conferences and the National Convention. The competition is centered around a video call and 12-minute role-play simulating real-life business scenarios. Prior to the event, competitors are provided Dimensions of Professional Selling training modules from Carew International. Once on-site, competitors will receive industry leading training led by a Carew International facilitator as well as a coaching session with industry leading sales professionals!

The Pro-Am is the largest sales competition in the nation, with over 275 competitors from 35 universities in 2018. This hallmark event is an outstanding avenue to develop lifelong skills and connect with PSE’s 35 Corporate Partners. You will not regret this opportunity to network, learn about career opportunities, and develop skills that will aid in any career!

What makes the Pro-Am different than other sales competitions?

A Focus on Your Development:

The Pro-Am exists first and foremost to help you. Whether this will be your 1st or 7th competition, the Pro-Am is specifically designed to provide you with the opportunity to grow, develop your professional network, and build skills that will help you be successful in any career. From the industry leading sales training to the judges feedback sessions, the competition is designed to help you conquer any fears and develop skills you will use for a lifetime.

A Yearlong Competition Component:

Two competitions, three ways to win! You have an opportunity to compete at two competitions: one at the Regional Conferences in the Fall and one at the National Convention in the Spring. Everyone has an equal chance at winning the Regional or National Competition, but those who have excelled at both will be recognized as the best of the best.

What will competitors gain from the Pro-Am?

The Pro-Am offers students a multitude of opportunities to enhance selling skills, learn to perform under pressure in a competitive environment, and dispel negative perceptions associated with a career in selling. The Pro-Am is unique just in the name itself: pairing Sales Professionals with Amateur students to coach, mentor and judge. On the day of competition, the students are providing one of a kind trainings by Carew International, the Pro-Am Committee, and corporate partners to ensure they feel confident and prepared to complete their 12 minute roleplay.

In addition to gaining these soft skills that put them ahead of the competition in the job market, students are exposed to unique internship and full-time offers by our partners. Just by competing in the Pro-Am, a student can land the career of their dreams!

How is the competition scored?

The Pro-Am is scored based on a comprehensive criteria sheet created based on the Carew sales methodology. The score is completely quantitative, out of 100 possible points, with the top 2 scoring students in each room being named a finalist.

Prior to the Competitions: Competitors will submit a short video call simulating reaching out to the decision maker to secure a meeting. Video communications is an essential skill and growing business trend, as such - it is a prerequisite to the competition on-site.See criteria scoresheet

At Regionals: The top 2 competitors from each room advance to the finalist status. The students are then scored by a set panel of highly experienced judges. These judges will review and score the finalists roleplay videos, and the winners will be announced at Saturday night’s ceremony.

At the National Convention: Top 2 from each room will move on and complete a second sales call. In Round 2, students will meet with the final decision maker and try to win the sale. Top 2 from each Round 2 room will be reviewed and scored by a panel of highly experienced final round judges. The National Convention competition and Yearlong competition winners will be announced at Friday night’s ceremony.

PSE Student Learning Objectives

• Appreciate the role of the sales professional.
• Comprehend the Sales Process in a B2B setting.
• Demonstrate the ability to perform in a competitive environment.
• Communicate effectively both verbally and non-verbally.
• Assess performance strengths and areas to improve.


Step 1:  REGISTER! Complete your event registration and select that you would like to participate in the Pro-Am competition.

Step 2: Follow us on Instagram and join the Pro-Am Facebook page for tips and tricks for a successful competition.

Step 3: Students review Carew Training Modules. These are the same three sales modules that Carew provides to its sales professionals and are mandatory for all participants to review.

Step 4: Students make a video call requesting an appointment with the designated company buyer. This video call is part of your overall score during the Pro-Am and is mandatory for all participates to submit.”

Step 5:  Friday morning of each regional conference, a Carew certified trainer will review the Carew sales methodology for the students and coaches, who are sales professionals.

Step 6: Coaches are paired with students and spend 1 hour mentoring and critiquing the student on his/her prepared sales call.

Step 7: The Pro-Am Sell-a-Thon simulated sales presentation. Each student is evaluated on his/her ability to successfully move the customer through the sales process and obtain commitment. Each role-play is judged by a panel of sales professionals and video recorded so that the student can review it at the end of the event. The students receive immediate judges’ verbal feedback. The scores in the room are all quantitative, pen to paper scoring and note that judges comments in the room are not reflective of finalist status.”

Only Pi Sigma Epsilon college students from a recognized PSE Chapter are eligible to compete. 

If you have any questions, please contact the Pro-Am Committee at”

More details for each step are provided on the secured access page.

In each of these activities, the student receives points for his/her efforts. After the role-play sales call competition concludes, the regional PSE Pro-Am Sell-a-Thon® winners will be announced at each conference.

PLEASE NOTE THE DUE DATES FOR THE PRO-AM POINTS ON THE PRO-AM TRAINING PAGE. Any late submissions will be given zero points. No exceptions!

Prizes for the Pro-Am Competition:

Regional Conference

At each of the regional conferences, the first and second place winners will receive:

Second Place:
Complimentary PSE National Convention
Registration packet ($325 value)
Recognition at the PSE National Convention

First Place:
All of the above and
Reimbursement for airfare or
driving expenses to National Convention

At Regionals of 45 competitors or more, Third & Fourth Place will be recognized.

National Convention

Fifth Place through First Place  – Trophy

Salesperson of the Day – Trophy + Personal Tom James Suit (this is the highest scorer from Round 2 only)

Yearlong Competition

Fifth Place of the Yearlong competition  – Trophy + $500

Fourth Place of the Yearlong competition – Trophy + $750

Third Place of the Yearlong competition – Trophy + $1,000

Second Place of the Yearlong competition – Trophy + $1,250

First Place of the Yearlong competition – Trophy + $1,500

For additional questions, please email the Pro-Am Committeee at or or call PSE HQ at 414-328-1952.

  • “The Pro-Am is the one place where you can see sales done right! PSE put academics, street knowledge, and passion into sales like no other organization I’ve ever seen."

    Tony Parinello, award-winning salesman, sales trainer for Fortune 500 companies, and best selling author of Selling to Vito, Getting the Second Appointment and Think and Sell Like a CEO
  • "From our very first experience with PSE’s Pro-Am Sellathon more than 15 years ago, I was impressed with the impact of this unusual sales competition. By combining strong sales training with coaching from active sales professionals, the Pro-Am, and its realistic role-playing scenarios, stands out among other student sales competitions. Vector Marketing Corporation is so proud to have been the initial sponsor of the Pro-Am Sell-a-thon and looks forward to the continued growth and success of this valuable program."

    Sarah Baker Andrus, Vector Marketing Corporation
  • "The benefits of the PSE Pro Am are incredible for my students. The Pro Am gives them the opportunity to practice and apply their professional selling skills in a real world scenario including call preparation, client research, understanding client needs, handling objections and making the sale. It builds their confidence in their selling skills. Two of our students placed first and second in Regionals and one of them in the top 5 at Nationals. This experience put these students positions where they had lined up sales careers long before the end of their senior years, despite the economy. All four of the students that went to Nationals had positions lined up before we arrived-a lot of their success was due to the Pro Am experience. Three of them said that the National conference was the best experience of their college career."

    Kenneth Cherry, Assistant Professor-Marketing & Professional Sales, Central Michigan University
  • "The Pro-Am Sales competition provides students the ability to strategically approach each situation within a real world business and leverage key features and attributes of a brand and gain knowledge of applications that can be utilized in a sales call."

    Donna Wertalik, Instuctor of Marketing, Virginia Polytechnic Institute And State University
  • “The Pro-Am competition provides a competitive learning environment for aspiring sales professionals. Participants receive coaching from real sales professionals before the role play, and then receive instant feedback once the role play is completed--what could be better than that! You can read as many sales books as you want, but the Pro-Am sales competition is the best way to learn how to perform a sales call, identify your strengths, work on your weaknesses, connect with employers, and showcase your talent!"

    Pat Delehanty, University of Wisconsin-Eau Claire
Susie BlomquistPRO-AM SELL-A-THON STUDENT 9/19