Arno Karl Kleimenhagen, founder of the Marketing Department at UW-Whitewater, grew up in Wisconsin Dells, where he met and married Betty Thomas, his beloved wife of 63 years. Arno’s daughter Louisa was born while he was working toward his MBA at UW-Madison and their son Arno while he was serving as a second lieutenant in Fort Benning, GA. He ran his family’s shoe and clothing business in the Dells, while earning a PhD from UW-Madison and then taught marketing at UW-Milwaukee, until he was invited to form his own department at UW-Whitewater, where a professorship was endowed in his honor. Arno chartered four student organizations at UW-Whitewater including the Beta Gamma Pi Sigma Epsilon chapter and a Mu Kappa Tau chapter. He was frequently awarded for excellence in his field and, particularly, for his commitment to his students. He served as Beta Gamma’s Faculty Advisor during the seven consecutive years that the chapter was recognized at the Top Gold Chapter. Arno served as the National Education Vice President PSE, was the PSE National President in 1983, was the National President of Mu Kappa Tau from 1990 to 1992 and served as the National Secretary for the Pi Sigma Epsilon National Educational Foundation. He was recognized by Pi Sigma Epsilon as Honorary Life Member, the highest form of recognition awarded by PSE. He will be deeply missed by his loving wife Betty, brother Dick, daughter Louisa, son Arno, daughter-in-law Peggy, grandson Ryan and his wife Michelle, and great-granddaughters Nora and Isla, and by many friends and family.