Pi Sigma Epsilon National Convention

Angela Biscardi, Campus Relations Manager, Vector Marketing

Angela Biscardi began selling Cutco in the summer of 2004 in Milwaukee, Wisconsin. She continued to work with the company while finishing her degree in Communications at the University of Wisconsin-Madison. Upon graduation in 2007 Angela was promoted to District Manager for Vector Marketing. In 2007-2008 she ran a District office in Janesville, WI. In May of 2008 Angela returned to Milwaukee and became the Pilot Sales Manager. In October of 2008 she was promoted to Campus Relations Manager for the Central Region where her responsibilities include promoting good relationships with high schools, and college campuses all across the Central Region.

Wednesday Reception/Alumni Event
Beer Barons of Milwaukee

Delve into the private world of Milwaukee's Beer Barons. Exciting never before seen photographs of the Barons' at work and at play. Discover the history of Milwaukee's famous commodity and those who made it great: Pabst, Schlitz, Miller, and Uihlein. Trace the rise of Milwaukee's breweries from their modest beginnings to their meteoric rise as one of America's great industries until their collapse at prohibition in 1919.

John Eastberg, Pabst Mansion Senior Historian, will bring these barons of empire out of the past with photos and charming anecdotes.

Thursday Annual Meeting and General Session
Keynote Speaker - Barbara Wanzo
Director, Revenue Enhancement, Mark Travel Corporation

"Top Ten Steps on the Ladder to the Executive Suite!"
From President of her PSE Chapter to Director at the Mark Travel Corporation, the leader in the leisure travel industry, Barb has
climbed the ladder of success. She will share her insights into
what to focus on in your career and what to avoid.

Friday General Session
Keynote Speaker - Donna Wertalik

"Brand Adoration" Logic + Emotion=Brand Love. President of Speak Advertising, and former Madison Avenue advertising executive, Donna is a dynamic speaker and favorite professor at VA Tech! She will present brands as they relate to the customer experience across multiple touch points and channels. The presentation will look at the entire customer experience holistically.

Edward J. Zore
Chairman and Chief Executive Officer of Northwestern Mutual
“Committed to Long-term Leadership”

Ed Zore, chairman and chief executive officer of Northwestern Mutual, offers his perspective on building an enduring business, developing a career around a long-term commitment to clients, and staying true to your business values.

Trained as an economist, he joined Northwestern Mutual's Investment Department in 1969 and held various investment positions over the next 28 years. He served as chief investment officer from 1990 to 1998 and chief financial officer from 1995 to 1998. In 1998 Zore moved from the investment area to lead the company's life and disability income insurance operations. He was elected to the company's board of trustees effective February 1, 2000 and became the 16th president in the history of Northwestern Mutual on March 31, 2000. He was named chief executive officer on June 1, 2001.

Ed Zore is a director of Northwestern Mutual Wealth Management Company, Northwestern Investment Management Company, Northwestern Long Term Care Insurance Company, Northwestern International Holdings, Inc., Northwestern Mutual Series Fund, and the Northwestern Mutual Foundation. Zore also serves as chairman of the board of directors of the Russell Investment Group, Tacoma, Washington, a subsidiary of Northwestern Mutual.

Kathy Schwab, Senior Director of Marketing for the Milwaukee Brewers
"Sports Marketing"

Kathy Schwab will go into detail about her role with the Brewers and the most important differentiators between marketing & sports marketing. Kathy Schwab is in her sixth season with the Brewers, having been named to her role in September 2004.  Schwab oversees all Brewers consumer marketing, advertising, research, and branding initiatives. She and her team helped contribute to the Brewers bringing over three million fans through the turnstiles at Miller Park for two consecutive years in 2008 and 2009.

Jeffrey Hayzlett
Chief Marketing Officer and Vice President, Eastman Kodak
"Social Marketing"

How to make social networking tools work for you and your career. Learn how big companies are using it to promote themselves and participate in a session to ask how you can use these same tools to build your own brand as big as Kodak.  Does your Facebook, Twitter, MySpace and other accounts make you look like a major player or a major loser?

Join Jeff Hayzlett, author and CMO, of Eastman Kodak... and one the worlds top C-level executives of social networking tools.

Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez.  As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes.  He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships.  He is also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations.  Kodak’s Board of Directors elected him a corporate vice president in October 2007.

Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National Postal Forum, the Canadian Marketing Association’s National Convention and Trade Show, and Print Oasis.  He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.