2008 Speaker Line-up

Cameron Hough and
Michael Van Grinsven,
Northwestern Mutual Financial Network

Interactive Ice Breaker with Cameron Hough and Michael VanGrinsven of Northwestern Mutual Financial Network.

Jeff Crilley, Dallas Fox 4 TV News Reporter

“How to Get Free Publicity”
All of us would like to take our PR game to the next level. And who better to help us do that than a media insider? Emmy Award winning TV reporter Jeff Crilley will share the secrets to getting good news stories that even many seasoned PR pros don't know. Jeff believes in combining learning with laughter. His charismatic speaking style lends itself perfectly to this fun, interactive, information-packed talk.

David Saylers,
Vice President of Marketing,
Chick-fil-A, Inc.

David is Vice President of Marketing for Chick-fil-A, Inc., a fast growing, Atlanta based fast food restaurant chain which originated and specializes in chicken sandwiches. The chain, with locations in 38 states, has experienced 38 years of consecutive sales increases with 2005 sales of $1.98 Billion. David is a PSE Gamma chapter alumnus and a graduate of Harvard Business School.

Randy Snow, Author, Speaker & Sales MVP

"The Courage to Lead"
Examining four very important leadership virtues, Snow inspires the audience to live the truth, compete with a purpose, reach for opportunities and remain compassionate. Utilizing these leadership pillars will ready you for every test.

Sponsored by

Mike Boylson, Executive Vice President and Chief Marketing Officer, JC Penney

Michael J. Boylson has served as executive vice president and chief marketing officer since 2003. He oversees the development and execution of JCPenney’s brand strategy, including the Company’s new brand positioning, “Every Day Matters.” In addition, Mike oversees the marketing vision for JCPenney’s private and proprietary brands, with a focus on the Company’s top five private apparel brands. Mike began his career with JCPenney in 1978. In 2006, he was inducted into the Retail Advertising Hall of Fame.